"Of Africa, Competition and Innovation 2.0 - Retooling Your Customer Model” with Dr Anderson Uvie-Emegbo, Lagos Business School.
June 6th 2013: Nairobi, Kenya
Alumni of Strathmore Business School and CEOs of Kenya's Top 100 Mid-Sized Companies engaged with me on the above topic.
At the forum, I shared practical insights around retooling their customer model.
Increasingly emboldened, customers are demanding a shift in the rules of engagement with organizations. The explosion of accessible technology, social advocacy and the changing customer demographics present both real opportunities and risks for organizations. How should your organization respond?
Decision makers in discerning organizations have a mandate to innovate and retool their customer model to address these challenges and maximally exploit the available opportunities.
What's your customer intimacy model?
Here are some photos from the event:
Pix 1: Giving the Keynote Presentation
Pix 2: Receiving a Gift from Dr Edward Mungai, Immediate Past Dean of Strathmore Business School after my keynote presentation