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Dr Anderson Uvie-Emegbo - Blog
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Winning Against All Odds

The headlines have been messy:

“Anger at Uber as fares soar during Sydney cafe siege”; “California prosecutors sue Uber for misleading customers”; “Uber rival accuses car service of dirty tactics”; “Uber sorry for 'hot chick' 20-minute ride promo”; “Uber exec suggests digging up dirt on journalists”; “Uber's dirty tricks quantified: Rival counts 5,560 canceled rides”;

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  • Published in Blog

The Battle of the Taxi Mobile Apps

In June 2014, the world of commercial taxi operators was ripped apart as the magnitude of the impact of the taxi mobile app “Uber” became all too apparent. 

The disruption Uber brought was so fundamental that traditional taxi operators in many major cities across the world struggled to respond.

So what exactly happened?

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