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Dr Anderson Uvie-Emegbo - Winning with videos
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Wednesday, 22 May 2013 00:01

Winning with videos Featured

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It was movie time at a recent Impact Awards ceremony for some non-governmental organisations .  I was an invitee. The organisers had pre-selected five finalists prior to the ceremony.

The organisers had also produced a three-minute video clip of each of the short listed organisations.

 Each mini-documentary was meant to showcase what the organisations had achieved over a particular period of time. It also included interviews with the organisations’ founders.

The first, second and third place positions would emerge through a vote by the live audience of about 100 persons.

The procedure was quite simple:

-The video clips of each organisation were labeled as A, B, C, D and E.

-The alphabets A-E  were written on separate pieces of paper.  The paper containing each alphabet were folded and mixed together so one could not identify the location of any of the alphabets. In all, there were five pieces of folded paper.

-Five members of the audience were then called to pick one of the five pieces of folded paper.

-Every member of the audience was given a sheet of paper. We were instructed to write down our choice for the first three positions (after watching the videos).

-The videos were played in the order in which the alphabets were picked.

-We wrote down our choices

-The papers were collected

-Collation was done immediately.  Videos would get 3, 2 and 1 marks respectively for first, second and third place positions.

The Videos

Two videos showcased education initiatives to public schools. A third video was about a medical initiative.  The fourth was one that involved picking up and rehabilitating the destitute and the insane from the streets. The final video was that of an organisation conducting seminars for post-university level participants.

P.S: The videos were all produced by the same organisation ensuring standardisation.

And the winner is…

The audience (and I) overwhelmingly voted the video about the destitute as the winner of the awards.

What made the organisation win?

Let me give a vivid description of the winning video. The video opened with the destitute and the insane being carried by officials of the NGO from the streets and highways into buses. Other scenes showed these persons getting a bath from a member of the NGO; receiving medical attention and undergoing counselling sessions.

  It was a sight that made many in the audience cringe – not out of fear but out of a realisation that indeed many of us present would not want to touch a destitute.

Time stood still when the founder was called out as the winner. The standing ovation she received was truly heartfelt.

Here are a few of my thoughts on why we overwhelmingly voted for the initiative: It showed empathy.

While receiving her award, the founder of the NGO gave a moving speech, “These persons are just like us. They are simply challenged in this way. They need all the support, love and care they can get” she declared. It demonstrated sacrifice.

She was stigmatised and ostracised by family and friends who felt she had brought shame and disgrace to the family on account of this initiative.

However, she remained unmoved. If we must make progress as a family, community, organisation and as a nation, individuals must dare to be different. Change does happen in the midst of turbulence.

She brought strong irrefutable evidence.

Nothing sells as fast as a good human angle story. Everyone loves a story where the underdog eventually wins. She could have paraded offices with proposals about the foundation. Rather, she chose to have the evidence to back up her claims.

That evidence was too compelling.  Your heart would have to be made of a mix of stone, granite and rock from Mars not to take notice.  The videos were her testimonial, her passport to being received by kings and presidents. Little wonder she got a very handsome cash price for her efforts.

End Result

There were very few eyes that did not shed a tear after her speech. The video made most of us sigh deeply and reflect on the true meaning of life.

In that short video, we were transported into the real world far away from the elegance of the five-star hotel we were in and far removed from the sumptuous three-course buffet dinner we were having.

The take out for you and I

In attempting to demonstrate the value of an initiative, proposal, assignment or project or even your personal value, we need to create content that is believable.

 When next you want to complain about the state of a road or an abandoned project to your elected officials, it might be a good idea to arm yourself with some good photos and/or video clip(s).

Make no excuses – there is at least a smartphone within reach near you. The combination of a smartphone/camera and computer system is your mobile production studio.

Organisations are constantly seeking to build their corporate and product brands. Some are involved in a number of corporate social responsibility initiatives.

Would it be out of place to produce some “How-to-videos?”  If “seeing is believing”, is your brand believable? Videos work… just ask You Tube.

Alexa.com ranks the world’s biggest video sharing site not only as the top three most visited website in the world but also as a top five most visited website in most countries.

What is your multimedia strategy?

This post also appeared in the Punch Newspapers. Click Here

Dr Anderson Uvie-Emegbo

                          Web Contact

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